Today we have layed a milestone in our overlanding tour operator business – we are rebranding from Rustika Expeditions (Rustika Travel) to Dreamscape Overland, the brand under which all of our 2025 (and future) tours will take place. We are rebranding in order to expand and diversify our business, bringing you more of what you really expect from us. We have expanded our team of guides, and with our new tour portfolio for 2025 we are reaching out to the groups of our potential customers which we have previously ignored – on one side those who are more into travelling than driving challenges, and on the opposite end of the spectrum, those who want much more of a driving challenge in our tours. A third, hybrid tour genre we will launch a little later, and that will be tours which combine offroad driving with hiking.
More details about all that is new will be covered in our further posts, but now we will say only a few words about our new website. If it looks very familiar to you, you’re not mistaken.
The main graphical theme and layout from Rustika Expeditions website has not changed, but has only been further enhanced for ease of access, better integration and clearness. There is a whole new system of menus, from which you can directly access our tour programmes using one of four criteria – by country, by time of year (month), by style (standard, slowerlanding or hardcore), or by type (hotel or camping). It has been optimized both for PC and mobile access, so we hope you’ll find your way to what you really want from us much easier in the future. Of course, our business retains perfect continuity with our previous brand, meaning that all of your already made bookings for 2025 are valid. So please, take a stroll through our new Dreamscape Overland website!
Of course, Serbianoutdoor 4×4 (4×4.serbianoutdoor.com) as an overlanding blog remains an integral part of bringing overlanding in the Balkans and everything surrounding our tour operating business closer to the public, being absolutely complementary to Dreamscape Overland, making space for diverse, connected content of the kind which has no place on a commercial website.